Loona
Loona is a character from Helluva Boss, a web animated series created by Vivziepop, and a spin-off of the Hazbin Hotel series made by the same creator. Loona is a female anthropomorphic hellhound demon who works as the receptionist of I.M.P. (Immediate Murder Professionals), a hitman business founded by her adoptive imp father Blitzo. She also has the ability to shapeshift into a human appearance.
Tournament History
editMs. /co/
editBetween her attractive furry designs, skimpy goth clothing, and a rude, unsociable personality, it's easy to see why this hellhound demon has become so popular in the fandom. She first appeared in the qualifying poll of 2020, placing 202nd. After more episodes were released on YouTube, Loona qualified for the 2021 bracket as a 3rd seed, the highest out of all debut contestants from that year. Unfortunately, she lost to Total Drama's Izzy in the first round by a fairly large margin, which may be attributed to spite votes and the board's typical aversion to furries, and also set the tone for that year's trend of heavy hitters being eliminated early on. Loona's loss in 2021 set a new record for the highest-ever seed to be eliminated at the first round, overtaking Hilda's exit as seed 8 in 2020.
Loona would later rejoin Ms. /co/ 2022, succeeding in reaching the 17th seed in qualifiers. Despite this, Loona lost again in the first round to Clover Ewing from the animated series Totally Spies this time with a shorter margin compared to the last tournament. But Loona would again be stumped in the first round in 2023, being defeated by Mulan by a significant margin. Adding to her reputation as a jobber, Loona's streak of being eliminated to triple digit seed contestants continued in Ms. /co/ 2024, where she jobbed the first round to bottom seeded MILFfag pick Aunt Cass.
Now in 2025, the dreaded round 1 curse was broken as Loona scored her first ever victory in Ms. /co/ against Nazz from Edd Edd n Eddy. Though she proceeded to lose the proceeding round to Hello Nurse, this year's performance has been seen as a great victory by Loona fans simply happy to have their loyal support rewarded by having their favorite finally make it past the first round.
Statistics
editAs of 2025, Loona has appeared in 5 out of 7 eligible Ms. /co/ tournaments, with a 71.4% possible attendance rate.
- Winning average: 53.6%
- Losing average: 44.9%
- Total average: 47.3%
- Average bracket seed: 36.4
- Average bracket performance: Round 1 (1.2)
Other 4chan tournaments
editOutside of the main tourney, Loona made her first /co/mpetition victory in the 2022 edition of the Tag-Team Tournament alongside Gwen from the animated series Total Drama under the teamname of Goth Chicks after defeating the team of Dr. Livesey and Captain Amelia.
Loona had another tourney victory in Ms. /aco/ 2023, cruising by the competition until easily defeating Kanna in the finals. Loona thus became the first character to win two formal tournaments. This made her consistently poor performance in Ms. /co/ all the more peculiar.
Results
editMs. /co/
edit- Qualifiers
- Ms. /co/ 2020 - 63/78 votes (seed 202)
| Ms. /co/ | |||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021 - seed 3 | |||||||||||||||||||
| Round | Opponent | Series | Votes | Pct. For | |||||||||||||||
| Round 1 | (126)  Izzy
|
Total Drama | 421 - 553 | 43.2% | |||||||||||||||
| 2022 - seed 17 | |||||||||||||||||||
| Round 1 | (112)  Clover
|
Totally Spies! | 501 - 527 | 48.7% | |||||||||||||||
| 2023 - seed 47 | |||||||||||||||||||
| Round 1 | (112)  Mulan
|
Mulan | 203 - 342 | 37.2% | |||||||||||||||
| 2024 - seed 98 | |||||||||||||||||||
| Round 1 | (115)  Aunt Cass
|
Big Hero 6 | 466 - 510 | 47.7% | |||||||||||||||
| 2025 - seed 17 | |||||||||||||||||||
| Round 1 | (112)  Nazz
|
Ed Edd n Eddy | 607 - 526 | 53.6% | |||||||||||||||
| Round 2 | (48)  Hello Nurse
|
Animaniacs | 399 - 437 | 47.7% | |||||||||||||||
Tag-Team
edit2022:   Goth Chicks - Gwen / Loona
| |||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Round | Opponent | Members | Series | Pct. For | |||||||||||||||
| Round 1 | Blonde Bombshells | Minerva Mink / Hello Nurse | Animaniacs | 66.5% | |||||||||||||||
| Round 2 | TUFF Puppy | Dudley Puppy / Kitty Katswell | TUFF Puppy | 65.7% | |||||||||||||||
| Round 3 | Scheming Little Shits | Eddy / Eric Cartman | Ed Edd n Eddy / South Park | 78.3% | |||||||||||||||
| Round 4 | A Boy and His Dog |   Finn / Jake
|
Adventure Time | 76.2% | |||||||||||||||
| Round 5 | The ЯENAgades! |  ENA / Xavier
|
ENA / Xavier: Renegade Angel | 71.3% | |||||||||||||||
| Semi-finals | Government Targets |  Izzy / Sticks the Badger
|
Total Drama / Sonic Boom | 77.2% | |||||||||||||||
| Finals | The Couples from Another Universe |   Dr. Livesey / Captain Amelia
|
Disney / Treasure Island | 51.5% | |||||||||||||||
