Loona

Loona is a character from Helluva Boss, a web animated series created by Vivziepop, and a spin-off of the Hazbin Hotel series made by the same creator. Loona is a female anthropomorphic hellhound demon who works as the receptionist of I.M.P. (Immediate Murder Professionals), a hitman business founded by her adoptive imp father Blitzo. She also has the ability to shapeshift into a human appearance.

Between her attractive furry designs, skimpy goth clothing, and a rude, unsociable personality, it's easy to see why this hellhound demon has become so popular in the fandom. She first appeared in the qualifying poll of 2020, placing 202nd. After more episodes were released on YouTube, Loona qualified for the 2021 bracket as a 3rd seed, the highest out of all debut contestants from that year. Unfortunately, she lost to Total Drama's Izzy in the first round by a fairly large margin, which may be attributed to spite votes and the board's typical aversion to furries, and also set the tone for that year's trend of heavy hitters being eliminated early on. Loona's loss in 2021 set a new record for the highest-ever seed to be eliminated at the first round, overtaking Hilda's exit as seed 8 in 2020.

Results
Ms. /co/ 2021 - seed 3
 * R1: (126) Izzy @ Total Drama, 421 - 553 (43.22%)